Seafood App

An app for delivering sea foods near to the beach side hotels from the local seafood shops.

UI UX Case Study

The Problem

There isn't an app in the market that can help local shops at the seaside deliver food to customers and allow them to order their preferred food based on good reviews and prices.

Goal-

The app "SeaFoods" will serve as a meal planner between tourists and seafood shops. Tourists can place or schedule their orders with the exact location for delivery or choose to pick up from the store.

Design Process

So I used below design thinking process-

Empathize

Quantitative Research

User Survey

I conducted a paper-based user survey by writing questions and obtained multiple answers from various demographics.

The survey questions I asked were:

Some responses I received to those questions were:

Qualitative Research

User Interview

I conducted face-to-face interviews with individuals from diverse backgrounds, including IT professionals
and recent graduates. Each person had a unique perspective on the topic.

The questions I asked the participants were:

And the responses which I received from the people are below-

User Observation

Define

Problem Statement

Deepak (User) is an IT professional (User character) who needs to order authentic sea food for his
lunch (User’s need) because he can’t go outside in a busy work schedule(Insight).

Goal Statement

Our Sea Food App (Product) will let users explore the sea food menu with good ratings and reviews
(Perform specific actions) which will affect users to choose their food and order easily and quickly
(who the action will affect) by letting users skip the roaming around multiple shops for best food
(how the action will positively affect the user).

User Persona

User Journey Map

Ideation

Information Architecture

User Flow

Style Guide

Prototype

Paper Wireframe

From here I started sketching wireframe and began prototyping-

Lo-Fi Wireframe

So before starting the High Fidelity wireframes I created lo-fi Mockups which helped me throughout my project.

Test

Hi-Fi Wireframe

And!!!!!
Finally the product is available to test now.

Test Prototype
Lo-fi Wireframe
REACH OUT AT
kashyappriyanka674@gmail.com